Those who remember to take a selfie protect themselves.
We’ve taken a social media phenomenon and transformed it into a hashtag that reminds us of the importance of making safe sex. People around the world post #aftersex selfies, but are all these people making safe sex? with that in mind, we reimagined this hashtag to remind the public of the importance of protection. The campaign started with many Brazilian influencers posting their pictures with the hashtag #beforesex on the week of the world AIDS Day. Then, on the official date (12/1), a video revealing the campaign went on air.
Client: GIV - Grupo de Incentivo à Vida Agency: BETC São Paulo Creartive Director: Erh Ray
e Rodolfo Barreto Head of Art: Daniel Schiavon Art Directors: Guto Chicanelli, Luciano Sasaki
e Henrique Sambi Copywriters: Gustavo Lacerda e Rafael Duardes
e Rodolfo Barreto Head of Art: Daniel Schiavon Art Directors: Guto Chicanelli, Luciano Sasaki
e Henrique Sambi Copywriters: Gustavo Lacerda e Rafael Duardes
