Doctrin is a re-brand project we did for a medical technology Startup from Stockholm. Basically, Doctrin is a white label triage and anamnesis tool. You call your local primary care, and they will send you a link to start a conversation with a real doctor, that can decide with you need to take any medication, or if you need to have a real appointment. The challenge in this job was to create a brand that reflects the white label they are, but with the human connection in focus, and in another hand, we wanted to create a brand that can assume a very proud perspective, when they are talking to their talents, and future employees.
